Harley Davidson Marketing Strategy Essay

1. Executive Summary Harley Davidson is an American motorcycle company founded in 1903 by William S. Harley and Arthur Davidson. In the following 108 years of business, the Harley Davidson business has endured the peaks and troughs of economies to be recognised as an iconic brand in the motorcycle industry. After breaking records on the race track, Harley Davidson secures contracts to supply 60000 motorcycles American military during World War II, exposing thousands of servicemen to the Harley Davidson brand. Through clever marketing and positioning, Harley Davidson has shed the bearded biker image, and now appeals to people from varying backgrounds all over the globe. The following report will provide a situational analysis of the Harley Davidson Motorcycle Company and discuss some of the marketing strategies that have enabled Harley Davidson to adapt to its market place and create customer loyalty rarely seen in today’s business environment. Oliver as cited in Sorce (2002) discusses the aspects of developing customer loyalty, and four elements that are necessary in order to do this; 1. The product must be perceived as superior by a large enough segment of the firm’s customers in order to be profitable. 2. The product must be subject to adoration (or focused commitment). 3. The product must have the ability to be embedded in a social network. 4. The firm must be willing to expend resources to create the village (Sorce, 2002). The discussions in the following report will establish without doubt that Harley Davidson has in fact achieved a remarkable level of customer loyalty. By creating this loyalty Harley Davidson engages their customers and enables them to focus on developing long term relationships with them. It would be easy to say that Harley  Davidson is a company that sells motorcycles. In reality they are not just selling motorcycles, they are creating images of a lifestyle; the motorcycle is merely a repr esentation of this image. The motorcycle does not project the image; it fills the image. (FÄ ±rat, Dholakia & Venkatesh, 1995) 2. Situational Analysis 2a.Strengths Harley Davidson is fortunate to hold a market position that boasts multiple strengths and opportunities that potentially outweigh their threats and weaknesses. In 2010 Harley Davidson gained approximately 55% of the heavy weight motorcycle market in the USA, a marginal increase from 2009 and substantially higher than 2008 (Harley Davidson, 2011). This is a promising trend in economically uncertain times. The brand recognition of Harley Davidson continues and remains a distinct advantage over its competition, especially in the American market. In recent years, Harley Davidson has made a concerted effort in targeting a wider range of customers with their range of motorcycles. By the end of 2010 Harley Davidson has also become the number 1 seller of heavy weight motorcycles to women, Hispanics and African-Americans. Another success has been in a market of which they had been previously criticised for not targeting well, young adults between the ages 18-34; as of 2010 they now hold that number 1 position as well (HD, 2011). There is little doubt that the real success in target marketing has been the development of the Harley Owners Group (HOG). HOG membership is given with all purchases of a new Harley Davidson motorcycle; affording the members benefits such as roadside assistance, HOG magazine, Fly and ride rental deals, touring information and event information. The HOG group sums it up well on their website; â€Å"the Harley Owners Group is more than just a motorcycle organisation. It is one million people around the world united by a common passion: making the Harley-Davidson dream a way of life† (HD, 2011). 2b.Weaknesses Although the USA market is very strong for Harley Davidson, they are making slow progress in gaining market share in the international market. The customer loyalty that Harley Davidson enjoys in the USA is challenged internationally by rival heavy weight manufacturers such as BMW, Triumph, Honda and Kawasaki. Internationally, Europe has the largest demand for heavy weight motorcycles; in which Harley Davidson has only managed to acquire less than 13% of this lucrative market (HD, 2011). 2c.Opportunities One of Harley Davidson biggest opportunities is intrinsically linked to its major weakness. Internationally there is a large bit of a very big pie that Harley Davidson has not managed to attain. Although Harley Davidson has less than 13% of the heavy weight motorcycle sales in Europe, they manage to hold the number 2 ranking in this market. This ranking indicates that no one competitor owns the heavy weight market in Europe and suggests that the customer loyalty amongst the competitors is far from what Harley Davidson enjoys in the USA. Having achieved the number one ranking for sales to women, Harley Davidson still have a large potential customer base in attracting more women riders. Since 2007 Harley Davidson has doubled its marketing spend and released bikes more suited to women riders, who now account for 12% of Harley Davidson sales in the USA (Clothier, 2010). 2d.Threats Aside from the usual threats posed by competitors in the heavyweight market, Harley Davidson will face the same threat that looms for most manufacturers†¦economic uncertainty. Although the current economic situation in the USA is unlikely to threaten the current Harley Davidson market share in its core market; it may certainly threaten its financial stability. The loyal customers in the USA may not turn away from Harley Davidson, but they will be more likely to delay their planned upgrades and apparel purchases. The economic threats in the international market may pose a more serious threat to Harley Davidson. Not only are there financial pressures present in all international markets, but they are more susceptible to fluctuations in foreign exchange rates. If these pressures cause Harley Davidson dealers to close their doors it can lead to a downward pressure on motorcycle prices, reduced retail coverage, reduced servicing capabilities and a general negative impression on Harle y Davidson as a brand. (HD, 2011) 3. Analysis of Harley Davidson Case Study Joanne Bischmann, VP of Marketing for Harley-Davidson identifies the company’s value proposition by stating â€Å"We fulfil dreams inspired by the many roads of the world by providing extraordinary motorcycles and customer experiences. We fuel the passion for freedom in our customers to express their own individuality† (Pearson Prentice Hall,2011). The viewer is left with a clear understanding that Harley Davidson is not just about selling motorcycles; they are selling visions and lifestyles. It is interesting to note that even Joanne Bischmann has been sold on this; she explains bluntly that she would rather give up most other things than her Harley. It is also customary for other Harley Davidson executives to attend HOG rallies, enabling them to not only get a feel for their product, but develop an understanding of the people that purchase their product. (Berry, 2002) There is little doubt that one of Harley Davidson’s greatest successes in its marketing strate gies has been the conception of the Harley Owners Group (H.O.G). H.O.G has given Harley Davidson continued and authorised access to their customers and helped the company to create a definite brand community. By establishing this brand community, H.O.G has nurtured a relationship between the customer and the company, the brand, the company’s products and importantly, fellow customers. The rallies and functions organised by H.O.G has brought customers and groups together unrelated in any way other than the mutual appreciation of a Harley Davidson product (MacAlexander, Schouten & Keoning, 2002). In doing this Harley Davidson has managed to deliver on the promises of benefits in their value proposition, making it a reality rather than just words. Harley Davidson has developed a customer loyalty that would make most manufacturers envious. Through clever strategic marketing Harley Davidson has established a quality product that provides the loyal consumer with exactly what they are seeking. In essence they have created a following of â€Å"True Friends† as described by Armstrong and Kotler (2011); The firm wants to make continuous relationship investments to delight these custom ers and nurture, retain, and grow them. It wants to turn true friends into true believers who come back regularly and tell others about their experience with the company. It would be difficult to match the above definition any closer than H.O.G manages to do so. They bring together passionate individuals and groups who are fiercely loyal to the Harley Davidson brand. It would be difficult to believe that the members do not wax  lyrical about their adventures and travels with H.O.G delivering a whole new range of potential customers to Harley Davidson. When considering the Harley Davidson brand community it seems likely that the groups Armstrong and Kotler (2011) term Strangers or Barnacles would account for a minimal share of their customer base. With the presence of so many â€Å"True Friends†, Harley Davidson has undoubtedly established a customer equity base of considerable proportion. It is not only the fact that a Harley owner is a loyal fan; approximately 75% of them are repeat buyers. The customers have bought in to the romance and lifestyle of the brand supporting the idea that â€Å"investment in a Harley is more than financial and the role of the bike is more than functional† (Schembri, 2008). In addition to the cus tomer equity, this principle may in turn lead to actual financial equity as indicated by MacAlexander et al. (2002) many loyal customers have a tendency to invest in the company’s stock, their emotional investment in the welfare of the company and a desire to contribute to the success of the company. Although the customer loyalty factor no doubt accounts for substantial customer equity for Harley Davidson, the fact that they manufacture a quality product is of even more importance. If the product was not first rate, no amount of marketing would be able to attract new buyers and convince current consumers to repurchase motorcycles. Harley Davidson has made changes to its product range in order to meet the demands of what they call their outreach customers. By introducing a range of motorcycles that are more suited to women buyers they have been able to attain the number 1 status in that market. Some models of their Sportster range have had the seats lowered and weights reduced by 150lbs in order to appeal to the woman rider (HD, 2011). 4. Recommendations Harley Davidson USA and Europe are the key business regions for the company, accounting for 83% of the new motorcycle sales in 2010 (HD, 2011). It will be difficult to significantly grow the business in the USA due to their already large market share and the continuing unsettled economic conditions. 36 Harley Davidson dealers in the USA closed during 2010 with more stores expected to close during 2011 (HD, 2011). If any business growth is to be seen in the USA market, the outreach customers will be the likely sector that can contribute towards this. Harley Davidson needs to keep focusing on  the outreach customers and target their marketing to this group. There is still significant room for growth in the international market for Harley Davidson. The major risk factor associated with this market will also be the uncertainty in the economic conditions. Europe financial instability will be of concern to any company wishing to grow any business in non-essential items. It may be prudent of Harley Davidson to wait and see how the European markets recover from recent stresses. With Europe being the largest international market of heavy weight vehicles (HD, 2011), Harley Davidson need to keep a strong presence in the region. In particular, there seems to be good potential in targeting the outreach customers in this region. Harley Davidson Finance also has some potential to grow in the near future. Internal finance options for buyers is important the business and the likelihood that financing options for buyers will be made easier due to this option. 5. References Armstrong, Gary and Kotler, Philip 2011, Marketing: an introduction, 10th edition (pp. 50-51), Pearson Prentice Hall, USA. Oliver, Richard L. (1999). Whence Consumer Loyalty? Journal of Marketing, 63, 33-44 Sorce, P. (2002). Relationship marketing: A research monograph of the printing industry center at RIT. New York, USA: Rochester Institute of Technology Firat, F., Dholakia, N. & Venkatesh, A. (1995). Marketing in a postmodern world. European Journal of Marketing, 29, (1) 40-46 Harley Davidson Inc. (2011). Harley Davidson Inc. 2010 annual report. Retrieved from http://www.harley-davidson.com/en_US/Content/Pages/home.html Clothier, M. (2010, September 30). Why Harley is showing its feminine side. Bloomberg Business Week. Retrieved from: www.businessweek.com Pearson Prentice Hall (Producer). (2011). Creating & capturing customer value [Video]. USA. Berry, L. (2002). Relationship marketing of services – perspectives from 1983 and 2000. Journal of Relationship Marketing, 1, (1) 59-77 MacAlexander, J., Schouten, J. & Koening, H. (2002). Building brand community. Journal of Marketing, 66, 38-54 Schembri, S. (2008). Reframing brand experience: The experiential meaning of Harley–Davidson. Journal of Business Research. doi: 10.1016/j.jbusres.2008.11.004

Diversity: Culture and Physical Qualities Essay

1. What is diversity? Why is diversity valued? Diversity is the condition of being different. For example: culture, race, education, religion, experiences, gender, physical qualities, sexual orientation, etc. Diversity is valued because it enriches us with its multiplicity of opinion and ecperience. Nobody is completely the same, our differences and diversities can lead to growth in our society in a positive or negative way. -google.com 2. What is ethnocentrism? In what ways can ethnocentrism be detrimental to a society? Ethnocentrism is the belief in the superiority of one’s own ethnic group, the tendency to look at the world primarily from the perspective of one’s own culture. Ethnocentrism puts down a certain group or culture, it leads us to make false assumptions about cultural differences and it often distorts communication between human beings. -google.com 3. Define emigration and immigration. Emigration- an act or instance of migrating. A body of emigrants; emigrants collectively. Immigration- A group or number of immigrants. -phone app dictionary 4. What are some of the ways groups of people are identified? Some ways thats groups of people can be identified are by ethic, cultural, religion, sexual orientation, race, gender, morals, physical qualities, work ethics, education, experiences. -class discussions 5. Why do people label and group other people? People label and group other people in order to give then a distinct identity in the society. The reason could also be because people who have little confience so they try to put other people in a lower class then themselves. -www.weegy.com 6. Define culture. Is culture limited to racial and ethnic backgrounds? Explain. Culture- The quality in a person or society that arises from a concern for what is reguarded as excellence in arts, letters, manners, etc. Also the behaviors and beliefs of characteristics of a particular social, ethic, or age group. No. It is a multi-layered property of our societies. Culture is not limited to racial and ethic backgrounds as many people from other cultures are also influenced by the many groups of people that make up the country. -dictionary phone app -www.weegy.com

Moon Gods and Moon Goddesses (Lunar Deities)

Article Review Inventory Control - 918 Words

Article Evaluation Essay Hongyi Li Here is an article evaluation essay based on the SCORE association’s inventory control hand out, the link is showing below: http://www.ct-clic.com/Newsletters/customer-files/inventory0602.pdf Inventory Control This article, â€Å"inventory control†, was written by SCORE association. According to the SBA (U.S. Small Business Administration) The SCORE association is a nonprofit organization; it is also known as the â€Å"Counselors to America’s Small Business†, which is a government agency specialized to help America’s small business to develop and growth. (N.A. para1.) Although this article does not include any information or qualification about the author; it does not show the date of publish; it does not mark as an academic article, but just a hand out information material. It still considered as a solid paper, which is objective and authoritative. This article introduced the importance of the inventory control, and how can inventory control helps the small business to make a real difference in their day to day operation. It analyzed different kinds of inventories and listed 3 different inventory systems. It does not just cover how the system work but it also i ntroduces the process for applying the inventory control. This article used scientific structure to adjust the inventory control as a business tool, it explains the knowledge in depth and it is a very authoritative article in this specific area. This article is mainly for the new smallShow MoreRelatedHoward Street Jewelers1634 Words   |  7 Pagesthe internal control concepts that the Levis overlooked or ignored. 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The Birth of Samples of Essay for Aveda Institute

The Birth of Samples of Essay for Aveda Institute Samples of Essay for Aveda Institute - Dead or Alive? The flexibility of taking days off so long as you tell them beforehand. This will make the entire task effective and not as intimidating. Consider what schools you're interested in applying to at least one year before the deadline they set for their applications. I'd like to explore how they're made, how they're structured, and the way in which they work. This paragraph supports the notion that micaela. The crucial style of an essay must be retained even though the contents are likely to have a good deal of references to statistical data together with graphical charts. It is preferable to compose an immediate introduction instead of starting it using a quote. Your introduction ought to be the shortest aspect of your letter of intent. The demand for artistic talent is excellent and growing each and every day. By bringing the physical world of local commerce on the net, G roupon is developing a new way for local merchants to entice clients and sell goods and solutions. Chinese cuisines are cheap and, thus, there's an expectation of affordability by everyone. More specifically, the Chinese cuisine is going to be well prepared to suite different lifestyles and financial facets of the consumers. Vital Pieces of Samples of Essay for Aveda Institute A lot of people choose to go into the industry world because there's great potential for financial gain. This can increase the business business, but the same as all other small business models, it has its own share of flaws. My job was supposed to work alongside the industry manager to help produce a more healthy marriage between the finance and marketing and advertising departments, thus improving our sales and workplace atmosphere. Try to select a subject, which provides you a chance to secure closer to particular businesses. 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Think big whenever you are able to as it indicates you have aspirations that their school can help earn a reality. Hence in the event you lack in either department, you're lost, causing poor grades and a sad reflection on your general performance due to a few poorly written inconsequential small business essay. For organizational culture to be managed in successful fashion, careful evaluation of the modifications to make is crucial. Extensive research Experts regard it like a suicidal attempt to begin the essay without substantial research. To create the service comprehensive, the experts also have published business essay samples on the site. If you're looking for assistance with your essay then we provide a comprehensive writing service offered by fully qualified academics in your area of study. Starting to compose The students want to compose the essay following the straightforward but precise small business terminology. 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Wuthering Heights (1680 words) Essay Example For Students

Wuthering Heights (1680 words) Essay Wuthering HeightsIn the novel Wuthering Heights, a story about love turned obsession, EmilyBronte manipulates the desolate setting and dynamic characters to examine theself-destructive pain of compulsion. Emily Brontes Wuthering Heights is anovel about lives that cross paths and are intertwined with one another. Healthcliff, a orphan, is taken in by Mr. Earnshaw, the owner of WutheringHeights. Mr. Earnshaw has two children named Catherine and Hindley. Jealousybetween Hindley and Healthcliff was always a problem. Catherine lovesHealthcliff, but Hindley hates the stranger for stealing his fathers affectionaway. Catherine meets Edgar Linton, a young gentleman who lives at ThrushcrossGrange. Despite being in love with Healthcliff she marries Edgar elevating hersocial standing. The characters in this novel are commingled in theirrelationships with Wuthering Heights and Thrushcross Grange. The series ofevents in Emily Brontes early life psychologically set the tone for herfictional novel Wuthering Heights. Early in her life while living in Haworth,near the moors, her mother died. At the time she was only three. At the age ofnineteen, Emily moved to Halifax to attend Law Hill School. There is confusionas of how long she stayed here, suggestions ranging from a minimum of threemonths to a maximum of eighteen months. However long, it was here where shediscovered many of the ideas and themes used in Wuthering Heights. Halifax, justlike the Yorkshire moors of York, can be described as bleak, baron, and bare. The moors are vast, rough grassland areas covered in small shrubbery. Theatmosphere that Emily Bronte encompassed herself in as a young adult, reflectsthe setting she chose for Wuthering Heights. The setting used throughout thenovel Wuthering Heights, helps to set the mood to describe the characters. Wefind two households separated by the cold, muddy, and barren moors, one by thename of Wuthering Heights, and the other Thrushcross Grange. Each house standsalone, in the mist of the dreary land, and the atmosphere creates a mood ofisolation. In Emily Brontes novel Wuthering Heights, there are two placeswhere virtually all of the action takes place. These two places, WutheringHeights and Thrushcross Grange differ greatly in appearance and mood. Thesedifferences reflect the universal conflict between storm and calm that EmilyBronte develops as the theme in her novel Wuthering Heights. Wuthering Heightsand Thrushcross Grange both represent several opposing properties which bringabout all sorts of bad happenings when they clash. For example, the inhabitantsof Wuthering Heights were that of the working class, while those of ThrushcrossGrange were high up on the social ladder. The people of Wuthering Heightsaspired to be on the same level as the Lintons. This is evident by Heathcliffand Catherine when the peek through their window. In addition, Wuthering Heightswas always in a state of storminess while Thrushcross Grange always seemed calm. Wuthering Heights, and its surroundings, depicts the cold, dark, and evil sideof life. Bronte chooses well, the language that she uses in Wuthering Heights. Even the title of her book holds meaning. The very definition of the wordwuthering may be viewed as a premonitory indication of the mysterious happeningsto be experienced by those inhabiting the edifice.1 Wuthering Heights,built in 1500, suffers from a kind of malnutrition: its thorns have becomebarren, its firs stunted, everything seems to crave for the ?alms of thesun that sustain life.2 This tenebrous home is decorated with crumblinggriffins over the front of the main door.3 Its lack of congeniality andwarmth is augmented by stone floors. 4 The windows are set deep in thewall, and the corners defended with large jutting stones. Although WutheringHeights, the land of the storm, sits high on the barren moorland, The worldof Wuthering Heights is a world of sadism, violence, and wanton cruelty.5 Itis the tenants of the Wuthering Heights that bring the storm to the house. TheEarnshaw family, including Heathcliff, grew up inflicting pain on one another. The Japanese Economy EssayCatherine sees that, whatever his faults, Heathcliff transcends the Lintonsworld.13 Catherines account of Heathcliff may appear on the surface tobe scarcely more favorable than Lintons; but it is certain that sheunderstands him in a way that Linton never could.14 The bond betweenHeathcliff and Catherine was formed long ago during their childhood at WutheringHeights. The setting throughout the novel often corresponded with the charactersemotions. It is best symbolized in a passage about natures obviousness toHeathcliffs grief over Cathys death. A symbol for tears lurks in the imageof ?the dew that had gathered on the budded branches, and fell pattering roundhim.15 Even though Heathcliff was a hardened person, Catherines deathtruly devastated him. Heathcliffs emotions also corresponded with nature whenhe disappears into a raging storm after hearing Catherine say that it woulddegrade her to marry Heathcliff. Emily Bronte gives a brief description ofCatherines actions after it is brought to her attention that Heathcliff heardwhat she said. Catherine, going out to the road in search of him, ?whereheedless of my expostulations, and the growling thunder, and the great dropsthat began to plash round her, she remained calling, at intervals, and thenlistening, and then crying outright.16 This description symbolizes therelationship and the internal bond that the characters of Wuthering Heights hadwith nature. It is Brontes remarkable imagination, emotional power, figuresof speech, and handling of dialect that makes the characters of WutheringHeights relate so closely with their surroundings. Emily Brontes style ofwriting is capable of drawing you into the novel because of her ability to makeinanimate objects become the characters of the story. The contrast of these twohouses adds much to the meaning of this novel, and without it, the storywouldnt be the interesting, complex novel it is without the contrast betweenWuthering Heights and Thrushcro ss Grange. The contrast between them is more thanphysical, rather these two houses represent opposing forces which are embodiedin their inhabitants. Having this contrast is what brings about the presentationof this story altogether. Bronte made Heathcliff and Wuthering Height as one. Both of these being cold, dark, and menacing similar to a storm. ThrushcrossGrange and the Lintons were more a welcoming and peaceful dwelling. Thepersonality of both is warm and draws itself to you by the warmth of the decorand richness of the surrounding landscape.

There are too many people will we survive Essay Example For Students

There are too many people will we survive Essay There are too many people will we survive?Do you feel that we have the right to enjoy natural beauty? The right to decent, uncrowned shelter? The right to eat healthy food and drink pure water? To breathe clean air and avoid pesticide poisoning? Most people would say everyone has a right to all of these things, but in some areas of the world these rights are not being met. Overpopulation is becoming a bigger concern as the growth rate continues to skyrocket. Overpopulation is sometimes misunderstood or mistaken with other issues. Overpopulation does not deal with crowding, but in fact, density is irrelevant to questions of. What is relevant is carrying capacity. Carrying capacity refers to how much an area can hold having all things at equilibrium, including all plants and animals. An area is overpopulated when its long-term carrying capacity is being degraded by its current occupants. Some people say the earth is not overpopulated since the United States can produce more food and products than are used. That is true in the U.S. Now if you look at it worldwide the products we have are often from other countries. These other countries are often not as well off. These other countries are either in severe poverty or their cities are becoming overcrowded. Although the U.S. is not in trouble at this time, when you look at the whole world you may see a diffe rent picture. Eventually the rest of the world will also have an effect on us. The impact we have on the environment has to do with three factors. The first is the number of people. The more people there are the more resources are used. If too many resources begin to be used they will run out before they get a chance to be replaced. Leaving all plant and animal life with nothing and everything will eventually die off. The rainforests are a good example of this. The second is the amount of resources consumed by the average person. If people become wasteful and dont conserve resources now, the resources that were wasted will not be able to be used in the future.The United States is one of the most wasteful countries there is; I know this because of how much unnecessary stuff I use and throw away. We are more wasteful than necessary. Recycling has helped quite a bit, but the problem has not yet been fixed. The third is the environmental damage caused in the manufacturing of the goods c onsumed. Manufacturing grows as people demand more manufactured goods. If too much manufacturing takes place many plants and animals begin to suffer. It may not have an impact on us for a while, but after many years pass, the availability of food, water, and shelter will begin to decrease. Overpopulation does not only affect the environment, but also in turn hurts humans. By overpopulating the world it can lead wide spread poverty. As more and more people are on this planet the resources become more and more exhausted. As the human race continues to grow, other plant life and animal life begin to disappear. And the fact is we cant live without the other plant life and animal life. By keeping the population of the world at reasonable numbers; pollution levels, diseases, and resources will be able to be maintained at reasonable levels. We will write a custom essay on There are too many people will we survive specifically for you for only $16.38 $13.9/page Order now All governments can make an effort to help this along by, first of all educating people world wide what problems are caused by overpopulation. Educating the public is a major step toward controlling population. By educating the public they can then make better decisions on how to go about having and raising children and can set there own limitations. To educate the public the U.S. government can get the support of other organizations and set up places worldwide to help slow the growth rate by educating people. .u06a04f2313347d24959e3e07496fc2ac , .u06a04f2313347d24959e3e07496fc2ac .postImageUrl , .u06a04f2313347d24959e3e07496fc2ac .centered-text-area { min-height: 80px; position: relative; } .u06a04f2313347d24959e3e07496fc2ac , .u06a04f2313347d24959e3e07496fc2ac:hover , .u06a04f2313347d24959e3e07496fc2ac:visited , .u06a04f2313347d24959e3e07496fc2ac:active { border:0!important; } .u06a04f2313347d24959e3e07496fc2ac .clearfix:after { content: ""; display: table; clear: both; } .u06a04f2313347d24959e3e07496fc2ac { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u06a04f2313347d24959e3e07496fc2ac:active , .u06a04f2313347d24959e3e07496fc2ac:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u06a04f2313347d24959e3e07496fc2ac .centered-text-area { width: 100%; position: relative ; } .u06a04f2313347d24959e3e07496fc2ac .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u06a04f2313347d24959e3e07496fc2ac .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u06a04f2313347d24959e3e07496fc2ac .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u06a04f2313347d24959e3e07496fc2ac:hover .ctaButton { background-color: #34495E!important; } .u06a04f2313347d24959e3e07496fc2ac .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u06a04f2313347d24959e3e07496fc2ac .u06a04f2313347d24959e3e07496fc2ac-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u06a04f2313347d24959e3e07496fc2ac:after { content: ""; display: block; clear: both; } READ: Canada At War EssayMost of all, the people of the world, including you, are the ones who have to sit back and think about the consequences of overpopulating our world and realize that something has to be done. If the government and the people work together at this issue, we could reach a state of equilibrium. Where the birth and death rate are equal. If this happens disease will be less likely and other issues like pollution will be more easily controlled. With the governments and your help overpopulation could become a problem of the past and the human race can continue on along with all of the other plant and animal life around us.Bibliography: